It is the law that "truthful and not misleading" commercial speech is protected by the First Amendment. That includes what are known as "Traditional Use Claims." Back in 2003 I wrote about traditional use claims for natural products. *
This past November the Federal Trade Commission had more to say about traditional use claims, in this case, about such claims for homeopathic products.
According to Richard Cleland, assistant director of the division of advertising practices at the FTC, we might not be seeing that exact languages on boxes, but the products need to both say that their claims are not based on scientific evidence, and also say what they are based on....The new FTC pronouncement does not represent a true change of policy, which would be contrary to the FTC's mandate from Congress which limits its rule-making authority, rather, it appears to be a change in enforcement emphasis.
"Other products need to support their claims, so why shouldn't homeopathic products?" counters the FTC's Cleland. "They're not different; they're going to be held to the same standard." Cleland doesn't think the labeling will necessarily dissuade people from purchasing homeopathic remedies, and that's not the FTC's goal. "We believe the consumer should have as much accurate information as they can before making purchasing decisions."... Daniel Fabricant, the executive president of the Natural Products Association, says that "this is a clear example of jurisdictional creep."
With homeopathic products having special legal protections from FDA interference, granted by Congress, it does not surprise that a different agency would engage in "jurisdictional creep"
This regulatory action reminds me of the Drug Enforcement Administraiton's recently expressed opinion that CBDs (cannabidiols) -- a natural part of our bodies -- can be made contraband by DEA edict, after the FDA failed to convince anyone that CBDs were not grandfathered under DSHEA (the Dietary Supplement Health and Education Act).
I thought the idea that a DEA edict could make a body part contraband had been repudiated in cases like my 1995 DHEA Cases for Life Extension Foundation. See: http://www.lifespirit.org/dhealegal.html
These regulatory actions are examples of more government overreaching, interfering with consumer choice, despite the lip-service expressed by government spokespersons in favor of consumer choice.
The right to choice is, of course, settled law, held so by the Supreme Court in the 2002 landmark Thompson v Western States case, wherein the Court opined:
"If the First Amendment means anything, it means that regulating speech must be a last - not first - resort. *** We have previously rejected the notion that the Government has an interest in preventing the dissemination of truthful commercial information in order to prevent members of the public from making [even] bad decisions with the information...."Our universal right to Informed Consent is closed tied to this general right of consumer choice and is linked to the "preferred position" of First Amendment rights -- what the Supreme Court has called "expressive association rights..." Assert your right to Informed Consent here: http://tinyurl.com/InformedConsentProtection and demand continued access to natural remedies here: http://tinyurl.com/NaturalTherapyFreedom
* You can find more about Traditional Uses here: http://www.lifespirit.org/traditionaluses.htm -- I concluded:
The essence of the current American rule on Traditional Uses is, as stated by FTC, “Claims based on historical or traditional use should be substantiated by confirming scientific evidence, or should be presented in such a way that consumers understand that the sole basis for the claim is a history of use of the product for a particular purpose.” Remember, FDA regulates labels while FTC regulates advertising (however, FDA can consider literature about a product to be an extension of the label). Further, the agencies will look much more closely at products that claim to cure serious disease than products that claim to support normal structure and function. Disclaimers and Disclosures need to be carefully crafted. These are the regulatory requirements that must be met to base advertising claims on the Traditional Use of a product. Here is a sample of a Traditional Use Disclaimer, "This information is based on Traditional [Chinese Medicine] which often uses natural herbs and nutrients to support health. The information about these ingredients has not been evaluated or approved by the FDA and is not based on scientific evidence from US sources. This product is intended to support general well being and not intended to treat disease. If conditions persist, please seek advise from your medical doctor."